CRM Tool Advantages – Picture this scenario. Jordan is a newly promoted leader heading 10-person sales team in a logistics company. He is ambitious and wants to boost the overall efficiency of the sales department. However, starting a new position is challenging, especially when his duty is to manage, establish authority, and drive sales.
To workout things, he drafts a list of what he finds challenging:
- Establishing transparency
- A streamlined and constraint-free workflow of his team
- Monitoring the team’s performance
- Measuring the growth
- Spotting and managing any bottlenecks in the sales pipeline
When he searches online about these issues, he finds a single solution. An efficient CRM tool. But what is a CRM tool? CRM is a technology that manages all customer-related interactions. They can help in facilitating the improvement of your business relations. Moreover, a good CRM system helps you in gathering the data about your prospect and access the status of a specific sales opportunity.
Based on the information collected by your CRM you can make data-driven decisions. With this system, you can stay in touch with the customers, streamline the business process, and increase the overall productivity.
CRM Tool Advantages – A CRM system can help:
- Collecting and storing the data
- Grouping the similar kind of data
- Archiving the data
- Recording a full history of interactions
- Logging activities
- Scheduling calls and meetings
- Tracking deal stages
- Tracking app development costs
- Managing customer interactions
If your organization is facing the same issues or CRM problems you can consider integrating this tool in your business process.
Here are the top 10 points why CRM system can be the greatest asset of your organization:
1 – Provides Customer History
A CRM system can accumulate data about customers’ behavior. This information is important to analyze the desires of every customer. Once you recognize this, you will know what you should offer them. This will help you in acquiring more customers and retain the existing ones. Additionally, you will have leads and contact information about every prospect.
2 – CRM Tool Advantages – Provides sales
CRM system will not only contain the entire purchase history. But also, the customer’s purchase details along with the resources. When you have all the details about the price category, brand types, products and which season your customers shop, you can target them in a very personalized manner.
3 – Get Service-Ready
CRM system can help you group customers according to their preferences. In accordance with this information, your organization can allocate product managers to different areas and equip them with the required products/services.
4 – Optimize Conversion Process
Since you will have already the detailed information about customer preferences, you won’t waste time researching and collecting data about what they are looking for. With all the data in hand, you will save a lot of time and can easily figure out what your target audience wants, and simply present them the requirement.
5 – Acquire new Customers
CRM system not only tracks acquired user’s data but also helps in acquiring new ones. The system helps in identifying targets and record important data. An integrated CRM system helps sales and Field reps to use this data and optimize the conversion process.
6 – CRM Tool Advantages – Saves Time
A CRM system is centralized i.e. data is present in the cloud and can be available to an authorized person anytime and anywhere. You do not need a great opportunity waiting for the required data or system. This increases productivity, positively impacting sales. And also creates a great reputation for the brand.
7 – Expands Business
When the brand responds promptly and performs perfectly, the overall brand image gets better. Then the customers see the organization as the most efficient among the competitors. In terms of customer support and responsive app creation. This way the businesses can expand their hands on to new market places.
8 – Boosting Brands Image
A steady CRM system helps in building a loyal customer base. And also shows how to sustain already existing relationships. So, the CRM system not only accumulates the data but also helps you secure a steady future for your business.
9 – Training Employees
A CRM system can recognize all the gaps in the Customer relationship management process and can develop a program to bridge the gaps. The system can also develop field-training programs for the employees. To help them learn about the priorities and how to tackle them.
10 – CRM Tool Advantages – Reduces Costs
CRM systems are very cost effective. This is true even though the system is premium and neither is cheap. But because the tool can help shrink the analytics and marketing team, the costs will be reduced. With an integrated CRM system, you will only require to hire the number of people you need while saving time and costs.
Those who have integrated this technology have seen a huge growth in their business. According to Buyer Zone, 91% of app development companies with more than 11 employees now use CRM software. In 2018, statistics showed that overall CRM use increased from 56% to 74%.
Businesses are increasing their investment in new technologies like AI development, CRM solutions, App development. If you don’t use a CRM system yet then it is time to get it. As half of your competitors are already on board.
Our previous blog post – CRM Tool – How it can streamline the workflow within the company